The Lean LaunchPad - Unit 1 "Business Models"

This is a great online course for entrepreneurs, by Steve Blank, one of the most experienced entrepreneurs and especialists in the Silicon Valley. The course is provided by Udacity.

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Unit 1 - Business Models
Unit 1 - Business Models - PART 2
Unit 1 - Business Models - PART 3
Unit 2 - Value Proposition
Unit 3 - Customer Segments
Unit 4 - Channels
Unit 5 - Customer
Unit 6 - Revenue Model
Unit 7 - Partners
Unit 8 - Resources, Activities and Costs
Notes for Instructors / Coaches


Course Summary

Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step.


What do I need to know?

What will I learn?


Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you'll join the class with at least a rough idea of the business model of the startup you'll work on step-by-step through the course of the class.
You'll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.










Steve Blank

Steve Blank is a seasoned Silicon Valley entrepreneur. Translation: he has failed and--more often--succeeded, in a 21-year career building 8 Valley startups, including several with major IPO's. Along the way, he's learned an incredible amount, and has spent the last decade sharing what he's learned with entrepreneurs all over the world. Author of two famous books on entrepreneurship, The Four Steps to the Epiphany, and--new this year--The Startup Owner's Manual, Steve teaches entrepreneurship at Udacity, Stanford, Berkeley, Columbia, and other major universities worldwide. He was named "Master of Innovation" by Harvard Business Review and is an advisor to many successful entrepreneurs. He is also an avid conservationist, contributing generously to preserve the California Coast.


Entrepreneurship Corner

The place where we talk about startups